management concept and organisational behaviour notes in hindi

: Financial Management and Policy,10th ed., New Delhi, Prentice Hall of India, 1997. : Financial Management, Vikas Publication House, 2000. : Financial Management, McGraw Hill, 2001. Hamton, John Financial Decision-Making, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1997. Financial Modelling, essentials and financial modeling framework. Optimum capital structure Management of working capital - Cash, Receivables and Inventory Management, Internal Financing and Dividend Policy. Introduction to financial management Objectives of financial management Time value of money, sources of finance, Investment decisions: Importance, Difficulties determining cash flows, methods of capital budgeting Risk analysis : Cost of capital Concept and importance, Computations of cost of various sources of finance Weighted Average Cost of Capital Capital Structure decisions Theories of capital structure, Factors determining capital structure. Objectives:The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. The list of cases and specific references including recent articles will be announced in the class Nargundkar, Marketing Research - Text and Cases 3 rd edn, Rajan Sexena : Marketing Management, Tata McGraw Hillħ. Ramaswamy : Marketing Management, Macmillan PublisherĦ.

Walker McGraw-Hill Publishing Company Limited.Ģ Michael R.Czinkota :Marketing Management, Thomson, Southģ Philip Kotler : Marketing Management, Pearson Prentice-Hall.Ĥ DhruGreqal : Marketing, Tata McGraw Hill Publishingĥ. Etzel : Marketing Concepts and Cases, Tataīruce J.

Recent developments in marketing.ġ Michael J. Channels of distributions: Concept, types and factors affecting channel selection. Integrated Marketing Communication: Promotion-Mix Advertising, sales promotion, public relations, personal selling and direct marketing. Pricing Concepts: objectives, policies and procedures, factors affecting pricing, pricing strategy and product life cycle, price changes and organizational strategies, product line pricing. New product development process, product life cycle, Packaging and Branding decisions. Product decisions: concept, classification, product-line decisions. Consumer Behaviour: meaning and importance, buying motives, buying process, factors influencing consumer behaviour. Marketing Research: meaning, scope and techniques. Marketing Mix and STP ( Segmentation, Targeting and Positioning) Marketing Information System: Concept and Components of a marketing information system. Role of Information Technology in marketing. Marketing: Meaning, Nature, Scope, Evolution and Importance. Objectives: The purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services. 1, comprising of 5 short answer type questions of 4 marks each, shall be compulsory and remaining 8 questions will be of 10 marks out of which a student is required to attempt any 5 questions. Note: The examiner will set nine questions in all. The list of cases and specific references including recent articles will be announced in the class. Stevenson, Operations Management, 12 edn McGraw Hill Education House, Nair: Production and Operations Management, TMHĬhary,Production and Operations Management 5 th edn, McGraw Hill Education : Production and Operations Management, New Delhi, Tata McGraw Hill,Īshwathapa: Production and Operations Management, Himalaya Publishing House.ĭobler, Conald W and Lee, Lamar :Pruchasing and Materials Management, New York,Ĭhunawalla &Patel : Production and Operations Management, Himalaya Publishing : Production and Operations Management, 6 th ed., New Delhi,Ĭhary, S.N. Course Contents: Basic Statistical and Mathematical ConceptsĪdmn, E.Marks : 100 Research Report- External Marks 50 Viva-Voce- External Marks 50 MBA-403 Research Report and Comprehensive Viva-Voce Max.MBA-402: Corporate Social Responsibility and Sustainability.MBA-302: Indian Ethos and Business Ethics.Marks: 50 External: 50 OE-I Open Elective-I (Only at USM, KUK Campus under CBCS) Marks: 100 External: 70 Internal: 30 Time 3 Hours Note

Management concept and organisational behaviour notes in hindi